What The Dance
Who Is What The Dance
Founded in 2022, What the Dance is the answer to all your dance party needs. The team at What The Dance curates events that celebrate all the artists & albums that make you move! What The Dance is based out of San Francisco, CA. However, these parties are too good to contain! They organize & throw signature dance parties all across North America in cities such as Seattle, San Diego, Salt Lake City, Chicago, Fayetteville, Toronto, Atlanta, and SO MANY MORE. Follow them to see if they’re coming to your city, and if not simply message them and put in a request for your home town!
What The Dance Website
How We Succeeded


The Client's Goals..

What The Dance was using a Third-Party CRM account as their primary base for people to find them at. The biggest need the client had was to develop a custom website where they could better control the experience their visitors have when digesting their brand identity.


The Firemind Approach..

We built What The Dance a custom WordPress website that utilizes tools such as Mailchimp integration for growing their base, a Bandsintown custom API to display their events properly branded and Custom Post Types so that they can use more complex event management features while positioning to move away from their event CRM for good.


The Results Are In..

What The Dance now sees regular user traffic through their website rather than Bandsintown.com & the Venues' websites which has helped them grow their Brand Identity and convert one-time customers into Mailchimp followers & returning customers.